Rugby legend surprises pub patrons during beer brand promotion

All Black rugby great, Jonah Lomu, with patrons at a pub in Dublin, Ireland during a novel brand activation for beer brand Heineken All Black rugby great, Jonah Lomu, with patrons at a pub in Dublin, Ireland during a novel brand activation for beer brand Heineken

As the September start to the 2015 Rugby World Cup draws closer, the tournament’s major sponsors have stepped up their promotions and brand activations as they seek to capture the attention of fans across the world. Beer brand Heineken used former All Black rugby great, Jonah Lomu, to good effect during a promotion at a busy pub in Dublin, Ireland.

Lomu was hidden inside what looked like a Heineken-sponsored vending machine, but turned out to overnight cialis delivery we choice be a ‘quiz machine’ that asked people questions about rugby. If they got the which is better viagra or cia lis answer right, they were surprised to find that the machine dispensed a ‘prize’ of a rugby ball signed by Lomu and with a personal message to the winner such as ‘love the beard’ or ‘like your top’.

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Last modified on Friday, 28 August 2015 08:02

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