Best practices of global brand management

International brands have different approaches to global brand management, but the underlying principle is always to instil, build and maintain consistency International brands have different approaches to global brand management, but the underlying principle is http://lacrossetravel.com/discount-cialis-without-prescription always to instil, build and maintain consistency

Successful global brand management is a balancing act between local level aspirations and international strategic vision.

This is according to Singapore-based brand consultant, author and speaker, Martin Roll. Writing in a recent article for ‘Insead Knowledge’ – the knowledge portal of http://krosniewice.pl/order-discount-viagra-online Insead business school which has campuses in Europe, Asia and the Middle East – Roll says global brand management has evolved into a complex and ever changing discipline. The key to success is consistency and harmonisation.

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Last modified on Monday, 13 July 2015 08:10

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