Africa a region of opportunity for pharmaceutical marketers

Africa’s rapidly growing pharmaceutical market will be worth US$40-US$65-billion by 2020, predicts a new study Africa’s rapidly growing pharmaceutical market will be worth US$40-US$65-billion by 2020, predicts a new study

Is Africa the world’s last region of great opportunity for the marketers of pharmaceutical products? Global management consultancy McKinsey & Company thinks so and notes that the continent “represents perhaps the last geographic frontier where genuinely high growth is still achievable”.

A study published by the consultancy earlier this month and entitled ‘Africa: A Continent of Opportunity for Pharma and Patients’ says the value of the local pharmaceutical industry jumped to US$20,8-billion in 2013 from just US$4,7-billion a decade earlier. “That growth is continuing at a rapid pace; we predict the market will be worth US$40-US$65-billion by 2020. That’s good news for multinationals and pharmaceutical companies seeking new sources of viagra without rx try it growth as developed markets stagnate,” the study’s authors say.

Read More...

Last modified on http://hoodboxoffice.com/index.php/viagra-generic-australia Tuesday, 23 June 2015 06:12

Find Us

Address: Atlas Studios, 33 Frost Avenue,
Cnr Owl St, Braafontein Werf

Tel: +27 628 2000

Email: info@imminstitute.co.za

     

 

JSN Solid template designed by JoomlaShine.com