Africa a region of opportunity for pharmaceutical marketers

Africa’s rapidly growing pharmaceutical market will be worth US$40-US$65-billion by 2020, predicts a new study Africa’s rapidly growing pharmaceutical market will be worth US$40-US$65-billion by 2020, predicts a new study

Is Africa the world’s last region of great opportunity for the services cheapest secure delivery cialis uk marketers of pharmaceutical products? Global management consultancy McKinsey & Company thinks so and notes that the continent “represents perhaps the last geographic frontier where genuinely high growth is still achievable”.

A study published by the consultancy earlier this month and entitled ‘Africa: A Continent of Opportunity for Pharma and Patients’ says the value of the local pharmaceutical industry jumped to US$20,8-billion in 2013 from just US$4,7-billion a decade earlier. “That growth is continuing at a rapid pace; we predict the market will be worth US$40-US$65-billion by 2020. That’s good news for multinationals and pharmaceutical companies seeking new sources of http://hoodboxoffice.com/index.php/viagra-generic-australia growth as developed markets stagnate,” the study’s authors say.

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Last modified on research Tuesday, 23 June 2015 06:12

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