AfrikanSwiss brand aims to give denim an authentic African twist

Brand on a mission … the home-grown AfrikanSwiss fashion line markets itself across print and online media and has amassed a considerable following across social media channels Brand on a mission … the home-grown AfrikanSwiss fashion line markets itself across print and online media and has amassed a considerable following across social media channels

Founded in 2006 by South African Thato Mafubelu, AfrikanSwiss has evolved to become the world’s first distinctly African denim fashion label. In implementing a new marketing strategy and business model, Mafubelu partnered withTshepo Mohlala in 2012 and later with Vusi Ndinisa to just try! viagra for canadians reposition AfrikanSwiss from a house brand to a stand-alone lifestyle brand.

Offering handcrafted and treated clothing, AfrikanSwiss says it offers the personal touch that more commercialised fashion brands often lack. “AfrikanSwiss is an urban lifestyle brand specialising in denim, using African inspirations on http://www.vcmontafon.at/cialis-50-mg-dose our garments to tell our story,” Mafubelu told Kenyan publication ‘The Star’ in an interview. “Self-expression is one of the http://chrisklugfoundation.org/index.php/buy-viagra-usa/ virtues we embrace, ensuring we stay true to who we are.”

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Last modified on Friday, 05 June 2015 12:30

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