Industry News

Prev Next Page:

Combine multiple data sets to achieve retail success in Africa

04-03-2015 News Snip

Combine multiple data sets to achieve retail success in Africa

For brands eager to tap into growing African markets and the region’s estimated 350-million middle class consumers, relying solely on macro-economic data – such as GDP growth, population trends and regulatory governance information – to identify opportunities and predict success can lead to costly missteps. This is according to a report from international research company Nielsen. The findings, contained in a...

Why Irish eyes are smiling at the DRC

03-03-2015 News Snip

Why Irish eyes are smiling at the DRC

While Ireland and the Democratic Republic of Congo (DRC) are not countries one would normally associate with each another, a recent DRC sportswear deal with Irish manufacturer O'Neills demonstrates how international brands are starting to consider establishing a foothold in the DRC's consumer market, as well as tapping into the large number of its citizens living abroad. Having designed the official...

Multinational opts for feature phone-based campaigns in emerging markets

02-03-2015 News Snip

Multinational opts for feature phone-based campaigns in emerging markets

Multinational snacks and confectionary giant Mondelēz – which includes brands such as Cadbury, Toblerone, Oreo, Chiclets and Halls in its portfolio – is set to roll out emerging market campaigns using basic feature phones rather than more sophisticated smartphones. This follows successful trials conducted with Facebook in Indonesia and the Philippines. Both countries have a strong social media culture, but the...

Marketing manager is highest-ranked job

27-02-2015 News Snip

Marketing manager is highest-ranked job

Being a marketing manager has been named as the top job to aspire to in the United Kingdom in 2015. It comes in ahead of such professions as civil engineering, accounting and software engineering. The results are contained in a study released this week by jobs website Glassdoor, which examined the number of job vacancies posted in the three months to...

Branding Africa: Fostering a dynamic narrative

26-02-2015 News Snip

Branding Africa: Fostering a dynamic narrative

Widely acknowledged as being the second fastest-growing region in the world, Africa is rebranding itself as a continent worthy of global investment. South Africa needs to capitalise on the opportunities this offers by changing its narrative accordingly, believe business and branding experts. “The major value in most companies, and even countries, today lies in the brand,” said branding expert Jeremy...

Strategic Marketing Magazine

You are here: Home