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Africa lags global mobile advertising spend

21-08-2014 News Snip

Africa lags global mobile advertising spend

The ‘2014 Global Mobile Advertising Revenue’ study shows that global mobile advertising revenues almost doubled to US$19,3-billion in 2013. While Latin America grew 215%, North America increased by 122% and Europe by 90%, Asia-Pacific saw more modest growth of 69% – and the combined Middle East and Africa region just 45%. The research noted that, in terms of revenue, North America...

Brands should not ignore the big screen, claims study

20-08-2014 News Snip

Brands should not ignore the big screen, claims study

New research out of Australia claims that cinema advertising, as part of an integrated audio-visual media strategy, can boost brand consideration by up to 40%. The findings, contained in the ‘Power of Cinema’ report compiled by digital screen advertising business Val Morgan, claim to illustrate the effectiveness of including cinema advertising in the marketing mix. The study polled 1 200...

Heritage, culture key to home-grown African brands

19-08-2014 News Snip

Heritage, culture key to home-grown African brands

Luxury is not the sole preserve of the Jimmy Choos, Manolo Blahnik and Louis Vuitton’s of this world, but competing with these giants on a global stage requires a unique differentiator. This is why African-made luxury brands are increasingly driving home a message around their heritage, culture and hand-crafted credentials. Earlier this year, fashion and luxury website Sphere published an article...

Fuel station forecourts now a major shopping channel

18-08-2014 News Snip

Fuel station forecourts now a major shopping channel

South Africa’s major retailers and big fuel brands are joining forces to create a growing new retail channel with high quality and 24/7 convenience. According to Nielsen Research statistics, the fuel station forecourt market accounts for around 4% of the country’s retail sector. These new forecourts are today’s corner café – but on steroids and offering designer coffee, fresh food and...

Retailer set to take on Ghana

15-08-2014 News Snip

Retailer set to take on Ghana

South Africa’s Foschini Group – a clothing, sports apparel, homeware and jewellery retailer – is opening five outlets in Ghana this year as it seeks to keep its Africa expansion strategy on track and seek new customers outside its slowing home market. The group – more correctly known as TFG – operates 17 retail brands including women’s fashion chain Foschini, male...

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