Industry News

Prev Next Page:

Uganda markets its unique tourism drawcards

04-08-2015 News Snip

Uganda markets its unique tourism drawcards

Birdwatching and religion may seem like an odd mix, but Uganda is marketing both it works to lure more international and African-based tourists to the country.  According to the tourism website ‘Tourism Review’, 11% of all birds in the world can be found in the East African nation, which offers a significant opportunity to tap into the globally popular pursuit of...

Consumers generally happy with SA fast-food brands

03-08-2015 News Snip

Consumers generally happy with SA fast-food brands

South African fast-food customers have given the industry the highest satisfaction score in three years in the latest South African Customer Satisfaction Index released last week. At an average of 82 out of 100, the score is higher than the US and UK benchmarks of 80 and 77 out of 100, respectively. Chicken Licken and Nando’s had the most to cluck...

Africa’s ‘shopping revolution’ grabs the international media’s attention

31-07-2015 News Snip

Africa’s ‘shopping revolution’ grabs the international media’s attention

The influential London-based ‘Financial Times’ newspaper has highlighted to its global audience of more than 6-million people how the African continent is embracing what it calls a ‘supermarket shopping revolution’. In an article published last week, Southern Africa Bureau Chief Andrew England points to the way shopping malls in Zambia, for example, are changing the way that locals shop. “At the...

General Motors to target emerging market consumers

30-07-2015 News Snip

General Motors to target emerging market consumers

General Motors, the third largest auto manufacturer in the world, is seeing its salvation in emerging markets and has decided to invest US$5-billion in developing a new family of vehicles aimed at consumers in developing countries. These will be targeted primarily at China, India, Brazil and imminstitute.co.za Mexico, but buyers in markets such as Africa can also expect to benefit. GM went...

Google is world’s top brand in the public’s estimation

29-07-2015 News Snip

Google is world’s top brand in the public’s estimation

Google has ranked best in the public’s estimations of the world's largest listed companies for a second year, pipping Apple and Microsoft. This is according to The FutureBrand Index 2015 published this week. The Index is an annual measure by brand consultancy FutureBrand of how PwC's Global Top 100 Companies are perceived by international consumers across a set of...

Strategic Marketing Magazine

You are here: Home