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Nigeria’s alluring retail market creating a ‘mall culture’

29-01-2015 News Snip

Nigeria’s alluring retail market creating a ‘mall culture’

As Africa’s largest economy with a GDP of more than US$50-million, Nigeria is becoming increasingly attractive to international investors looking to play a role in the formalisation of the West African nation’s retail market. According to figures released last year by Standard Bank, Nigeria’s 4,1-million middle-class households constitute more than half of the total 7,6-million middle-class households across 11 sub-Saharan...

Cape’s tourism marketing bonanza

28-01-2015 News Snip

Cape’s tourism marketing bonanza

South Africa’s Western Cape province – and the glamour city of Cape Town in particular – are becoming a travel marketer’s dream as they attract an ever-increasing array of international visitors and high-profile events. This is in line with the province’s strategy to market itself as the main business and leisure events destination in the country – ahead of Gauteng...

Consumers prepared to buy ‘convenience’

27-01-2015 News Snip

Consumers prepared to buy ‘convenience’

Today’s consumers – whether in Africa, Asia, Europe or the Americas – are increasingly prepared to ‘buy’ convenience to simplify their hectic lifestyles, according to a study released this month by global market intelligence firm, Euromonitor International. The Global ‘Consumer Trends 2015’ report says consumers around the world are maximising their time and money by finding products and services that...

More sport sponsors showing their dissatisfaction?

26-01-2015 News Snip

More sport sponsors showing their dissatisfaction?

Following on the heels of news that sponsors of English soccer teams are cancelling their agreements – or threatening to do so – when clubs behave in a manner inconsistent with the sponsors’ brand values, come claims that several of the world’s biggest companies have declined to be sponsors of the next soccer World Cup because of corruption allegations surrounding...

Traditional demographics ‘flawed’ and ‘outdated’?

23-01-2015 News Snip

Traditional demographics ‘flawed’ and ‘outdated’?

Are marketers who use traditional demographics to target their audiences following an obsolete practice? ‘Yes’ is the answer from an international media executive, who believes a reliance on demographics creates audience definitions that are ultimately outdated. Read More...

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