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Great marketing minds consider the profession's future

31-03-2015 News Snip

Great marketing minds consider the profession's future

Marketing is on the ascent. It has frequently led at big consumer products companies. Now its influence is growing everywhere: at B2B companies, professional services firms, companies dominated by engineering or logistics. This is according to a study on 'The Future of Marketing' published by the London-based The Economist Intelligence Unit. "You can see marketing's rise on business bestseller lists,...

Merger will 'reconfigure the world's supermarkets' as consumer tastes change

30-03-2015 News Snip

Merger will 'reconfigure the world's supermarkets' as consumer tastes change

In a development described as "reconfiguring the world's supermarkets", two giants of the FMCG food business – Heinz and Kraft – last week announced a US$40-billion merger that will create the fifth biggest food and beverage corporation on the planet. The merger comes at a time when analysts say consumer tastes are changing, particularly in the US and other developed countries,...

The 'table top' retail channel still the most popular

27-03-2015 News Snip

The 'table top' retail channel still the most popular

While major regional and multinational retailers are making well-publicised forays into African consumer markets, the most common shopping channel on the continent remains the 'table top', the emerging-market equivalent of the convenience store. According to a Nielsen report – entitled 'Africa: How to Navigate the Retail Distribution Labyrinth' – research in 14 sub-Saharan countries found that 80% of consumers shopped...

Beauty booms on the continent

26-03-2015 News Snip

Beauty booms on the continent

Africa's beauty market is one to watch, thanks to a forecast compound annual growth rate of more than 8% through until 2019."Demand for high-quality products at reasonable prices is one of the key trends emerging in this market," note the authors of the 'Beauty and Personal Care Market in Africa Report: 2015 to 2019', published by global insights firm Research...

Can 'day of joy' campaign help to revive McDonald's sales?

25-03-2015 News Snip

Can 'day of joy' campaign help to revive McDonald's sales?

In the wake of its worst sales performance in more than a decade, global fast food giant McDonald's yesterday rolled out an international 'day of joy' campaign. Aimed at celebrating 24 moments of joy in 24 hours with consumers in 24 cities around the globe, the promotion involved the staging of fun events in various locations, as well as popular...

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