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Nigeria embraces outdoor advertising

23-07-2014 News Snip

Nigeria embraces outdoor advertising

The Nigerian city of Lagos played host to The 2014 African Outdoor Advertising Conference and Exhibition last month. The event featured more than 200 local and international exhibitors and attracted over 4 000 visitors, making it what is believed to be the biggest event of its kind in West Africa since the advent of outdoor advertising in Nigeria some 50...

Living the good life is most expensive in Luanda

22-07-2014 News Snip

Living the good life is most expensive in Luanda

It’s an accolade which few African consumers will relish, but the most expensive cities in the world are in sub-Saharan Africa rather than in Japan or Western Europe. Research by New York-based consultancy, Mercer, ranks the world’s 211 most expensive cities for expatriate workers and, in 2014, the capitals of Chad (N’Djamena) and Angola (Luanda) have come out tops. Read More...

Achieving growth by finding Super Consumers

21-07-2014 News Snip

Achieving growth by finding Super Consumers

Finding ways to grow sales has never been tougher. Despite obstacles like robust competition and a fragmented media environment, a handful of businesses are still finding growth opportunities within their existing customer bases. According to research company Nielsen, by identifying a product category’s ‘Super Consumers’ – those consumers that spend a lot and engage a lot, organisations can tailor their marketing...

Ford targets Africa as a potential automotive hotspot

18-07-2014 News Snip

Ford targets Africa as a potential automotive hotspot

Lured by the growing middle class and expanding economies of Africa and the Middle East, global automotive giant Ford has announced that it will launch 25 new vehicles and model upgrades into the region over the next two years. The strategy – which was unveiled yesterday (Thursday) in Johannesburg to an audience of company employees, dealers, government officials and others –...

The business of diamond branding

17-07-2014 News Snip

The business of diamond branding

It’s almost impossible to think of diamonds without humming Marilyn Monroe’s iconic song ‘Diamonds are a Girl’s Best Friend’ or trotting out the well-known saying ‘A Diamond is Forever’. The latter was the hugely successful phrase adopted as the official slogan for the giant De Beers diamond company after being dreamed up in the office of American ad agency, NW Ayer,...

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