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Finding growth by extending the propecia for sale brand

06-07-2015 News Snip

Finding growth by extending the brand

At a time of stagnating markets, technological disruption and rapid changes in consumer behaviour, where can big brands find growth? According to a recent report published by global management consultancy McKinsey & Company, one popular path is through brand extension: stretching a brand into an adjacent market where its value proposition is still relevant to consumers.  Classic cases, say the report’s...

Sponsor hype around 2015 Rugby World Cup begins

03-07-2015 News Snip

Sponsor hype around 2015 Rugby World Cup begins

Heineken, the Dutch-based beer brand known for its sponsorship of major sporting competitions such as the European Champions League soccer tournament, has unveiled its strategy to leverage its official partnership status at the upcoming Rugby World Cup to be held in England from 18 September to 31 October. As a Worldwide Partner for the tournament (others are Land Rover, DHL, Emirates,...

Africa learns to tackle online customer complaints

02-07-2015 News Snip

Africa learns to tackle online customer complaints

The vast reach of social media means that dissatisfied customers can do a brand significant damage. But having a social media complaints policy in place, and a team that can act quickly to ensure speedy resolutions, can help turn negative feedback into a marketing positive – as African organisations are finding out. A case in point is a recent incident...

Facebook seeks more African advertising

01-07-2015 News Snip

Facebook seeks more African advertising

Facebook has announced the opening of its first African office as it seeks to continue growing the social network’s footprint on the continent and take advantage of the advertising and commercial opportunities presented by the ever-increasing number of Africans who are using the network. The office is located in Johannesburg but will focus on the entire sub-Saharan African region, which a...

Africa’s consumer-facing industries rise in prominence

30-06-2015 News Snip

Africa’s consumer-facing industries rise in prominence

The ongoing diversification of economic activity in Africa and a growing consumer class is encouraging increased foreign-direct investment (FDI) in consumer-focused services and imminstitute.co.za manufacturing sectors. This is according to a new report published by management consultancy EY, entitled ‘Converting Africa’s Potential into Profit’. According to the authors, the shift of investment from extractive to service-oriented sectors is apparent when examining the...

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