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Digital signage aims for maximum marketing impact

30-07-2014 News Snip

Digital signage aims for maximum marketing impact

To achieve the ‘wow’ factor in a world so inundated with media clutter, brands need to ensure that their advertising stands out above that of the competition. This is especially true in Africa’s diverse societies, where media campaigns need to take into account language, culture, LSM considerations and the consumer environment. Advertising targeted to audiences in Kenya, for example, may...

Big retail moves into Angola

29-07-2014 News Snip

Big retail moves into Angola

Angola remains among the world’s fastest-growing economies, a position the country has held for the past 10 years. While oil and gas has been a major contributor, the economy is increasingly diversifying into sectors such as telecoms, retail, construction, property and financial services. Already a number of international and African- based businesses are seeing benefits from their Angolan moves. South African...

South Africa’s most valuable brands named

28-07-2014 News Snip

South Africa’s most valuable brands named

For the second year in succession, South African telecommunications company MTN has been named the country’s most valuable brand, beating rival Vodacom and energy producer Sasol. The announcement was made at the release of the annual Brand Finance South Africa Top 50 survey last week. According to the study, MTN’s brand value grew by 31% over the last year, thanks to...

Nigeria’s path to a revitalised economy

25-07-2014 News Snip

Nigeria’s path to a revitalised economy

As global investors and business leaders look to Africa as the next region of transformative economic growth, they are paying increasing attention to Nigeria and its 170-million inhabitants. A new report from the McKinsey Global Institute, the business and economics research arm of the McKinsey and Company international business consultancy, examines how the country can live up to its economic potential...

Global marketers eye Kenya’s drinks industry

24-07-2014 News Snip

Global marketers eye Kenya’s drinks industry

Late last year, research company Euromonitor International released a country report looking at the alcoholic drinks industry in Kenya. This noted that the nation was the third largest market for beer in Africa, by 2012 figures, with growth being supported by an emerging middle class and a rise in individuals with disposable income to spend on alcohol and entertainment. These trends,...

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