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Can marketers tap into Africa’s tablet growth?

31-10-2014 News Snip

Can marketers tap into Africa’s tablet growth?

With growth that’s been widely described as ‘explosive’, the tablet market in Africa is brimming with potential. Although global tablet market growth declined by 35,7% in the first quarter of 2014, African sales soared with a 77,3% year-on-year increase in the same period, according figures released by International Data Corporation, a technology consultancy. With Western economies being seen as saturated, and...

What SA shoppers like – and don’t

30-10-2014 News Snip

What SA shoppers like – and don’t

As the South African retail industry gears up for the annual Christmas shopping rush, local research company WhyFive has released a 2014 Retail Shopper Report detailing what it sees as the 10 key factors characterising the local consumer shopping experience. According to research specialist Alan Todd, the survey – involving a national sample of 8 000 respondents – was designed to...

Marketers must beware of technology for its own sake

29-10-2014 News Snip

Marketers must beware of technology for its own sake

Marketers must beware of using technology for its own sake and should rather keep the needs of consumers uppermost in their minds, a leading digital marketer has warned. Simon Miles, Digital Director at Coca-Cola Enterprises, told a recent Global Academy of Digital Marketing event that most activity targeting mass-market consumers should rely on “less fancy” technology, with only up to 20%...

Nairobi shopping centre honoured for its retail innovation

28-10-2014 News Snip

Nairobi shopping centre honoured for its retail innovation

Nairobi’s Sarit Centre has been named as Africa’s Most Sustainable Shopping Mall by the London-based publication ‘New Economy’. In operation since 1983, the centre is Kenya’s first – and still busiest – mall with an average daily footfall of 25 000 shoppers. ‘New Economy’, a quarterly magazine and website with a global readership, said of Sarit: “The retail innovator has survived...

More in-store ‘retail theatre’ needed to attract young consumers

27-10-2014 News Snip

More in-store ‘retail theatre’ needed to attract young consumers

British shops need to employ ‘retail theatre’ tactics if they are to persuade younger consumers to buy in-store rather than online, according to a study published in the UK last week. The Future Shoppers report was commissioned by Samsung in an effort to understand the purchasing habits of the next generation of shoppers. Its finding are based on responses from just...

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