04-12-2013 News Snip
Farzana Khubchandani, Head of Marketing at Google Kenya.
Meet Farzana Khubchandani, Country Marketing Manager for Google Kenya, as we profile Africa's leading marketers, or individuals who have made an impact on the profession in around the continent.
Khubchandani has worked with Google both in Kenya and the UK, joining the team in Kenya in July 2010. She brings extensive local and international...
03-12-2013 News Snip
David Timm, KFC Africa's Chief Marketing Officer, this month takes up a new role as marketing head for KFC UK and Ireland.
KFC Africa's high-respected Chief Marketing Officer, David Timm, is packing his bags this month and leaving the continent to take up a new role as marketing head for KFC in the United Kingdom and Ireland.
But before he left...
02-12-2013 News Snip
European teenagers regard mobile is their primary screen for media and entertainment activities.
Forget television or even laptops, European teenagers now believe mobile is their primary screen for media and entertainment activities, according to an annual independent study into mobile media habits across the United Kingdom, France and Spain.
The survey, entitled Orange Exposure 2012/2013, provides an insight into the mobile media...
18-11-2013 News Snip
Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just some of the factors involved in a consumer’s decision-making process.
But getting to the heart of what makes a consumer ‘stick’ or ‘switch’ can be the difference between...
15-11-2013 News Snip
How effective are consumer warnings on goods such as alcohol, tobacco and other ‘high risk’ products? According to an international academic study carried out jointly by INSEAD Business School, New York University and Tel Aviv University, they’re potentially not very effective at all.
“It seems reasonable to assume that warning consumers of a product’s potential dangers would scare them into...