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Super Bowl: US$30-million to create, pla…

05-02-2016 Hits:0 News The Editorial Team

Super Bowl: US$30-million to create, place and promote an ad for the big game

As America’s sports lovers gear up for their biggest day of the year – this Sunday’s Super Bowl football game between the Carolina Panthers and Denver Broncos – the country’s...

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Super Bowl: US$30-million to create, pla…

05-02-2016 Hits:0 News The Editorial Team

Super Bowl: US$30-million to create, place and promote an ad for the big game

As America’s sports lovers gear up for their biggest day of the year – this Sunday’s Super Bowl football game between the Carolina Panthers and Denver Broncos – the country’s...

Read more

‘Fat fingers’ a problem when measuring m…

04-02-2016 Hits:0 News The Editorial Team

‘Fat fingers’ a problem when measuring mobile-based advertising

As the penetration of smartphones increases in South Africa, marketers are looking to increase their mobile-based advertising strategies. But new international research warns that counting ad clicks as a measure...

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Coke invests in Nigeria as it diversifie…

03-02-2016 Hits:0 News The Editorial Team

Coke invests in Nigeria as it diversifies product portfolio away from sugary drinks

Global soft drink giant Coca-Cola is buying a share in Nigeria’s largest juice maker as part of its strategy to both increase its presence in Africa and diversify its product...

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Many SA consumers still not using custom…

02-02-2016 Hits:0 News The Editorial Team

Many SA consumers still not using customer loyalty programmes

While a quarter of economically active South Africans are using customer loyalty programmes more than they were a year ago, a third of consumers are still not using loyalty programmes...

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Online Courses

Social Media Course

 

The Social Media Advanced course is designed to assist you to incorporate social media as part of your integrated marketing strategy.
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Digital Marketing Course

 

This course will therefore assist the marketer to create and maintain mutually beneficial relationships with their customers via the multiple digital platforms that have empowered both the recommended site best price for 20mg cialis consumer and the marketer.
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Strategic Brand Management

 

This course will introduce you to the concept of branding and visit web site cialis vs levitra strategic brand management and explore why brands really do matter.
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