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The future of social media ROI

17-04-2014 News Snip

The future of social media ROI

Measuring the success of social media interactions cannot be done using traditional ROI metrics. Rather, the nature of the communication channels involved requires a new approach. This is according to David Dubois Assistant Professor of Marketing at INSEAD business school in France and a renowned writer and thinker on marketing matters. In an article published this week, Dubois says there...

Fifteen new African stores for retailer

16-04-2014 News Snip

Fifteen new African stores for retailer

Woolworths, the upmarket South African retail chain, has confirmed that it will be opening 15 additional new stores in sub-Saharan Africa over the next two to three years. This is in addition to the over 400 stores it already operates on the continent and in the Middle East. According to Reuters news agency, this was confirmed by senior executive Paula Disberry...

Marriott foresees a business travel boom

15-04-2014 News Snip

Marriott foresees a business travel boom

This month Marriott International became the largest hotel operator in Africa as it completed a US$186-million acquisition of South Africa-based Protea Hospitality Group (PHG). The absorption of Protea, which has 116 hotels in its portfolio, nearly doubled Marriott’s presence in the Middle East and Africa region to over 160 hotels and 23 000 rooms. Protea’s portfolio consists of 10 148 rooms...

Southern African brand giant looks far north

14-04-2014 News Snip

Southern African brand giant looks far north

There’s a lot going on at Famous Brands, South Africa’s biggest restaurant franchisor. In late March the group acquired a 70% stake in Wakaberry, a local frozen yoghurt business and, more recently, announced plans to push into the Middle East and North Africa. It has recently signed a master license agreement for Saudi Arabia, Lebanon, Morocco, Iran and Egypt for its...

Global advertising outlook improving

10-04-2014 News Snip

Global advertising outlook improving

Worldwide advertising spending will grow by 5,5% in 2014 to total US$537-billion. This is according to newly released Advertising Expenditure Forecasts by ZenithOptimedia, a division of Publicis, the giant advertising and communications group. The report adds that Internet-based advertising will account for US$121-billion, or one-quarter of the total. The general advertising outlook is now more optimistic than originally believed, with the...

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