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The magic of m-commerce gains credibility in Africa

02-09-2014 News Snip

The magic of m-commerce gains credibility in Africa

Mobile commerce – the uptake of mobile banking, mobile payments and mobile retail – is an unfolding story across Africa. Globally, much attention is also being given to high-growth m-commerce markets like emerging Asian countries, as well as developed nations such as the US. According to Olebogeng Mogale, Associate Director for professional services firm KPMG in South Africa: “Often considered the...

High-tech mannequins that ‘speak’ to shoppers

01-09-2014 News Snip

High-tech mannequins that ‘speak’ to shoppers

The global retail industry – already benefitting from a range of new technologies that enhance opportunities for customer interaction and feedback – now has a new addition to its communication armoury. Several major retailers in the United Kingdom have begun using VMBeacon, a product which enables store mannequins to transmit information to shoppers about the clothes on display in the stores....

Getting the CMO and CIO to work as partners

29-08-2014 News Snip

Getting the CMO and CIO to work as partners

To turn new technologies into profits and growth, marketing and IT will need to change how they work – and how they work together, says a study published this week by global management consultancy McKinsey & Co. According to the authors, chief marketing officers and chief information officers are in the thick of the evolving a ‘big data storyline’ which is...

A tale of three marketing approaches

28-08-2014 News Snip

A tale of three marketing approaches

One of the things that set successful marketers apart is their ability to reach local consumers as they navigate their daily lives. What works as a means of influencing tech-savvy developed-world consumers might not achieve the same reach in a developing country like Botswana, for example. The secret is to know which avenue to use to achieve the appropriate brand...

Creating powerful brands through ‘brand tencity’

27-08-2014 News Snip

Creating powerful brands through ‘brand tencity’

Brand tencity is essentially the process of harnessing tensions to make a brand irresistible. Although this may sound counter-intuitive, the concept of creating energy from divergent forces within a brand’s makeup is gaining traction in global marketing circles. But what does it really mean and how does it work? In an article carried on the Young & Rubicam (Y&R) advertising and...

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