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Royal baby = royal bonanza for British business

06-05-2015 News Snip

Royal baby = royal bonanza for British business

With the people of Britain – and millions more worldwide – watching with interest as the latest royal baby was born, named and met the Queen, businesses have been quick to rush in and capitalise on the action. British Airways, the national airline, was rapidly off the mark with a flight arrivals board at London's Heathrow Airport announcing within minutes: "08:34...

Young Millennial dads shape up to be a lucrative market

05-05-2015 News Snip

Young Millennial dads shape up to be a lucrative market

With the Millennial generation (loosely defined as those born between 1982 and sometime in the early 2000s) now numbering more than 100-million people in North America and poised to overtake Baby Boomers (those born between1946 and 1964 ) this year as the largest living generation on the continent, marketers ignore this group at their peril. Kasi Bruno, Strategic Planning Director at...

Programmatic buying set to take hold as a media buying tool?

04-05-2015 News Snip

Programmatic buying set to take hold as a media buying tool?

Programmatic buying of online advertisements is becoming big business as marketers work to drive more value from their ad spending and to leverage customer data more effectively. While still in its infancy in South Africa, it is a trend that seems set for lift-off, predicts Andre Steenkamp, CEO of local digital agency 25AM.He says the media buying tool has been...

Brand activation proves a winner with sleepy commuters

30-04-2015 News Snip

Brand activation proves a winner with sleepy commuters

Given the long hours that people work in South Korea, as well as the lengthy and crowded daily commutes they face in major cities such as Seoul, napping on the train while going to work is commonplace. So too is sometimes missing your rail stop because you're fast asleep. Bearing these factors in mind, fast-food giant Burger King and a local...

GM's arrival will help drive Uganda's car market forward

30-04-2015 News Snip

GM's arrival will help drive Uganda's car market forward

Having recently set up shop in Uganda, global automotive giant General Motors (GM) aims to provide greater variety and improved aftersales service in the country's car market. This comes after Julius Onen, Uganda's Permanent Secretary in the Ministry of Trade and Industry, called for more vehicle-importing firms to enter the market, despite government regulations that could curtail imports. To expand...

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