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Chicken marketers are finger clickin' good

22-05-2015 News Snip

Chicken marketers are finger clickin' good

Fast-food brand KFC's marketing team in Germany has been experimenting with a novel way to solve the increasingly common problem of greasy finger marks on smartphone and tablet keyboards. Given that consumers are constantly using their mobile devices – even while enjoying a finger-licking good meal – the company's German restaurants lined their serving trays with disposable cardboard Bluetooth-enabled keyboards rather...

Marketing potential of mobile gaming ads in Africa

21-05-2015 News Snip

Marketing potential of mobile gaming ads in Africa

Given Africa's considerable mobile penetration rate, mobile games are gaining popularity across the continent. Yet the propecia for sale unique marketing opportunities these games offer have yet to be fully exploited. According to data from Internet World Stats, Africa's Internet penetration is expected to hit 50% by 2025, with smartphones expected to reach 360-million units, a marked increase from 67-million in 2013. Already...

Does tweet-a-pizza service show's Twitter's potential as a sales tool?

20-05-2015 News Snip

Does tweet-a-pizza service show's Twitter's potential as a sales tool?

Never mind Tweety Bird – now it's tweet-a-pizza! International pizza brand Domino's is today (20 May) launching a service in the United States that allows customers to order a pizza via Twitter. It is part of a wider evolution of the social media network from a forum to chat or advertise services, to a site that enables the buying and...

Sportswear giant pursues turnaround through product innovation and improved supp…

19-05-2015 News Snip

Sportswear giant pursues turnaround through product innovation and improved supply chain

Is Adidas, one of the world's iconic sports brands, losing its way while Nike forges ahead in efforts to increase its global influence? Some of Adidas' investors certainly seem to think so, with an investor association spokesman Gerhard Jaeger asking at the company's recent annual general meeting: "Where are your product innovations that allow you to attack Nike? Adidas is only...

Shoppers are blending the online and offline experience

18-05-2015 News Snip

Shoppers are blending the online and offline experience

South Africa's burgeoning e-commerce era means that consumers are no longer shopping entirely online or offline. Rather, they taking a blended approach and using whatever channel best suits their needs. This is one of the key findings released last week as part of the Nielsen Future of Grocery Report. It is based on research that polled 30 000 online respondents in...

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