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Consumer participation and the silly sag…

29-04-2016 Hits:0 News The Editorial Team

Consumer participation and the silly saga of Boaty McBoatface

In the age of social media, instant customer feedback and public participation in all manner of decisions, the temptation to involve consumers in brand decisions has become ever stronger for...

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Scope for more mobile payments in Kenyan…

28-04-2016 Hits:0 News The Editorial Team

Scope for more mobile payments in Kenyan retail market

A new study indicates that, despite the massive uptake in mobile usage in Kenya, there is still significant scope for growth in the market, particularly in the retail environment. The...

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Battle rages among SA’s clothing retaile…

25-04-2016 Hits:0 News The Editorial Team

Battle rages among SA’s clothing retailers

Once a place of cosy competition between well-established local players, South Africa’s clothing retail sector has now become a battleground of sassy international newcomers taking on the old guard. For decades...

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Another automaker involved in a public s…

22-04-2016 Hits:0 News The Editorial Team

Another automaker involved in a public scandal over cheating

First it was German manufacturer Volkswagen. Now it’s Japanese brand Mitsubishi that is in the firing line from shareholders, consumers and government regulators after it admitted this week to falsifying...

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Ethiopia’s mobile money system has poten…

21-04-2016 Hits:0 News The Editorial Team

Ethiopia’s mobile money system has potential for marketers

Ethiopia, one of the continent’s fastest-growing economies, is pushing ahead with its mobile phone-based electronic payment system called M-Birr. The aim is to eventually bring millions of previously unbanked Ethiopians...

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Online Courses

Social Media Course

 

The Social Media Advanced course is designed to assist you to incorporate social media as part of your integrated marketing strategy.
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Digital Marketing Course

 

This course will therefore assist the marketer to create and maintain mutually beneficial relationships with their customers via the multiple digital platforms that have empowered both the consumer and the marketer.
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Strategic Brand Management

 

This course will introduce you to the concept of branding and strategic brand management and explore why brands really do matter.
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