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Marketing coup for African tourism

12-12-2014 News Snip

Marketing coup for African tourism

In a marketing coup for the continent, five African nations have been named among the top 20 best countries in the world for tourism by a major British national newspaper. Cape Town was also named the best tourist city on the globe. The annual Telegraph Travel Awards published this week – and based on votes from more than 90 000 people –...

SA consumers pragmatic in their Christmas spending habits

10-12-2014 News Snip

SA consumers pragmatic in their Christmas spending habits

South African consumers will cut back on travel and socialising in favour of food purchases over the festive season, as tough economic conditions force people to be more pragmatic in their spending habits. This is according to consulting firm Deloitte’s annual Year-End Holiday Survey released last week. The average proportion of the consumer budget that will be spent on...

MasterCard sees a marketing opportunity in Nigeria’s ID cards

10-12-2014 News Snip

MasterCard sees a marketing opportunity in Nigeria’s ID cards

When talk turns to the African consumer opportunity, the excitement is usually centred on the continent’s largely untapped market of more than one billion people. In the case of global payments company MasterCard, involvement with a new branded identity card pilot project in Nigeria could catapult it ahead of rival Visa in this market of some 170-million people.  In August, Nigerian...

South Africans divided over ‘Steve’ ad ruling

09-12-2014 News Snip

South Africans divided over ‘Steve’ ad ruling

While South Africa’s advertising industry watchdog, the Advertising Standards Authority (ASA), ruled on Friday that FNB bank must withdraw a prominent national campaign urging the public to ‘Un-Steve’ themselves, the country’s consumers seem divided over the furore. The campaign was the latest derivation of a multi-year strategy involving a mythical, but humorous, character named Steve who works as a call centre...

Half of online ads not being seen

08-12-2014 News Snip

Half of online ads not being seen

More than half of all Internet-based display advertisements served by Google are not being seen by online consumers, according to research findings released by the company late last week. “With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user,” Google’s Group Product Manager, Sanaz...

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